Ferm - Blond met een Uppercut
Ferm was born from a simple idea: craft a beer that packs a punch.
Strong, fun, and unforgettable. Brewed in De Kempen, Belgium, Ferm is a blond beer with attitude, designed to stand out on shelves and in the hands of beer lovers who crave a bold, lively experience.
The brand identity celebrates playfulness and personality, with an empty label concept that turns each bottle into a canvas for expression. Its distinctive type-driven logo and carefully crafted branding elements bring Ferm’s confident, energetic, and memorable character to life.
Ferm was designed as a modern craft beer brand, adaptable for different styles and experiences, while keeping its signature bold and fun spirit.
My role: Concept creation, brand positioning, visual identity design, packaging mockups, and marketing direction.
Ferm isn’t just a beer. It’s a blond with an uppercut. Bold, lively, and impossible to forget.
